story

hello reader,

i'm jasnoor. i've been building things my whole life, and it always comes back to one thing: helping people.

i grew up moving around a lot. my parents are immigrants, super hard working, and they raised me to believe i could do anything. they told me to never get a job. to always create and be my own boss. so i did. a dog-sitting business at 7, a bakery out of our kitchen at 9, a rainbow loom business at 10, slime at 12. i didn't know the word "founder" yet. i just always needed to build.

the other thing was always the brain. i've been obsessed since i was 6, reading space books, seeing the brain as our universe, everything connected to everything. i started health research at 14 because i've always been obsessed with neuroscience. i worked in a lab at the university of michigan med school, taught myself to program, and started working with large, important datasets in r, python, and matlab. i did coding programs like kode with klossy, and i founded a student org, mydigidoc, that grew past 1,000 members with an e-magazine and a youtube channel.

then i went to michigan state on the premed track. i worked in a cocaine-relapse lab and presented that research at the msu neuroscience conference. i spent three years in a sleep and psychology lab, where i was a study lead on a false eyewitness memory study, the kind of misidentification that puts innocent people in prison. then freshman year, msu had a shooting. it woke me up. no next day is guaranteed. i've always had an insanely high risk tolerance, but that shattered the barrier. there is no risk, because life itself is the risk. this is it.

a core belief of mine is to help the underserved, and to help people, period. i don't see the point of life if it's just to live for myself. i truly want to make a positive change in the world. not to be another name written on a gravestone.

so i went all in. out of 1,200 applicants across the country, i was the only one selected for the research role on masala, the largest study of heart disease in south asian americans. i led the telomere paper as first author, did the r analysis, and wrote it myself. my co-authors were the people who built masala, alka kanaya at ucsf and namratha kandula at northwestern, and immaculata de vivo at harvard, who defined the entire science of telomeres. decades of work and tens of thousands of citations between them, and i was the undergrad whose name went first. it won first place at msu's uuraf and a few other awards, and i earned $8k in scholarships.

that money funded my own research in paris with inserm, france's version of the nih, doing biomarker analysis for a cardiac clinical trial. then i was selected for an oxford project with the global health network and the world health organization, building a modelling tool for global health. they covered everything, flights included, and put me in front of investors and startups for the first time. that's what i took from all of it: brilliance doesn't live in a title or a country. build boldly, and build for the people who get left out.

that's where it clicked. i'd been building my whole life, but that's when i knew exactly what to build. i'd seen in my own research how much your environment decides your health. i started with an sms health bot for underserved communities, then pivoted to health for travelers and people on the go, because environment hits them the hardest, and my research proved it.

i came back from oxford in fall 2025 and built plugmsu, a campus app that hit 3,000 downloads in its first month, while building obeo at the same time. obeo, a health forecasting app, got featured in the news and taken to the european parliament. i got backing from a thiel fellow and 1517 fund's medici, and when the investment came, i left school. i'd found my life's purpose: to build, to create. i dropped out.

that's soinsai, the company i'm building now. our product is obeofit, an ai assistant that forecasts how travel, climate, and your environment will hit your body, and tells you exactly what to do about it, over text. it's built for athletes and teams first, the people whose performance lives or dies by their environment.

since then it's been a whirlwind. i moved to nyc in january 2026, built and traveled, fell in love with new york, and connected with insane people. then i did a residency in london and spent two months in europe. now i'm back, building in san francisco.

same belief i've had since i was a kid: everything is connected, and the only thing worth a life is helping people adapt and survive what's coming.

jasnoor ❤️